Digital Advertising - Key trends heading Into 2020
Worldwide, digital advertising will likely hit $336 billion, more than half of the predicted $656 billion globally across all media. Overall ad spend growth in 2020 could be twice as fast as in 2019.
The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online.
11 Key Catalysts Have The Potential For Exponential Share Growth
To better understand the online advertising landscape, here’s a look at some interesting statistics:
- Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. (eMarketer)
- Native ads receive 53 percent more views than traditional display ads. (Sharethrough)
- Native advertising increases purchase intent by 18 percent. (Forbes)
- Native ad spending is projected to increase to $41.1 billion in 2019. This means native advertising will account for 61 percent of total digital display ad spending in the U.S. (eMarketer)
- Native video advertising accounts for 56 percent of video ad spending. (IAB 2018 Video Ad Spend Study)
- The average Facebook user clicks on eight advertisements per month. (Hootsuite)
- Mobile ad campaigns are five times more effective than online advertisements. (Mobile Marketer)
- Appearing in mobile search ad results can increase brand awareness by 46%. (Wordstream)
- 64% of consumers will click on a Google ad when they are looking to buy items online. (Lyfe Marketing)
- 73% of consumers dislike pop-up ads. (Wordstream)
- Worldwide digital ad spend is expected to reach over $375 billion by 2021. (Lyfe Marketing)
SponsorsOne is the leader in the next evolution of digital marketing through influencer marketing, storytelling, and digital-commerce with the SponsorCoin platform and its highly scalable - smart contract-based digital-currency. Combined, this allows brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm.
SponsorsOne is the leader in the next evolution of digital marketing through micro-influence, storytelling and digital-commerce with the SponsorCoin platform and its highly scalable – smart contract based digital- currency. Combined, this allows brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm.
The SponsorCoin platform provides for data-driven marketing campaigns that will change the way brands connect with their customers. SponsorCoin is a tool for brands to inspire real movements around their products and services in which their most valuable customers become their best salespeople, producing far higher ROI than current social media advertising methods.
SPONF trades publicly in three countries, USA (OTC PINK:SPONF)
Canada (SPO.CN), and Germany (5SO.F).
SPONF Is Disrupting the Traditional Advertising Model
Sell Direct or Through Retail
No big upfront marketing fees, everyone in the community gets paid when there is a sale. This allows small brands with small budget look national overnight, everyone wins.Your community of influencers can drive sales to your retailers or direct to your online store, either way everyone involved gets paid.
Customers are Influencers
Imagine if you could get rewarded for every tweet, pin, share, and ‘like’ you post about your favorite brands which can be used to purchase more stuff from your favorite brands. The more you engage, the bigger the rewards and cash commissions! Level up to get bigger and better discounts on participating products.
Connect directly with consumers
Connect directly with Consumers
Consumers now look to influencers to make buying decisions and introduce new brands that share their values. SponsorsOne lets small brands bypass traditional display ads and word search advertising, and connect directly with consumers through entertainment and social media influence. Brands benefit from authentic, word-of-mouth engagement and interactive posts and videos that feature the brand.
BIG Data!
Real time data to drive ROI for brands, what's working within social media right now, as it changes from moment to moment, trend by trend. Campaigns can be adjusted in real time after they are launched, intelligence built into each campaign that creates authentic engagement with the campaign and brand, etc.
Multi Channel Distribution
“SponsorsOne is making small brands Big, even faster now by opening up wholesale/retail distribution. This gives Brands access to every major retailer in their country.”
Direct To Consumer
Brands can sell their products direct to consumers using their online eCommerce platform. Shopify is fully integrated into the SponsorCoin platform and allows the brand community members to automatically apply discounts and SponsorCoins at checkout making the purchase process seamless. Brands can create a branded store front to drive their message to the consumer and maintain their unique look and story. The SponsorCoin platform can connect to the brand’s current eCommerce store or we can build it for the brand through our team at SponsorsOne Media. The upside is, brands who go direct to consumer take ownership over their most important assets, their customers. Owning the customer relationship provides much more leverage to increase customer lifetime value. Shoppers now have a chance to connect with the brand whenever they want, on their terms
Wholesale
SponsorsOne can build a national wholesale/retail distribution network for our brands. “Making Small Brands Big”, will be done faster by entering this channel alongside direct to consumer. Wholesale is a big leap for a growing brand. When a brand has the capacity to produce large quantities of their product, SponsorsOne can guide them through their next stage of growth. Our wholesale partners are always sourcing trending products to make sure that they can supply the most up-to-date goods to retailers. SponsorsOne can help the brand grow by financing the purchase orders from wholesales and provide this capital to the brand to manufacture their product. A true partnership to create a billion dollar brand, through innovative marketing, distribution and financing.
Retail
Retail is excited about your product and our wholesalers can reach 10’s of thousands for retail store for each brand. SponsorsOne will stay with our brands all the way to the point of sale regardless if it is a click or a scan. SponsorsOne, with its extensive retail relationships, deal in 4 major retail categories; CBD wellness, specialty foods, fashion and beauty. Within those categories there are different types of retail stores.
- Department Stores
- A place for consumers to shop for a variety of products under one roof.
- Big Box Store
- Major retailers specializing in one type of product
- Discount Stores
- Department stores that stock discounted items.
- Warehouse Stores
- No frills warehouses often requiring membership
- Mom-and-Pop Stores
- Smaller, niche stores run by small business owners.
